Built for the Emirates · EmriVersal Ai

Assess. Enable. Transform.

AI capability you can evidence.

the UAE is building AI. Build with it.

We start by measuring where your organisation actually stands. We build the judgement your people need to use AI safely. Then we transform the work itself. Governance, trust, security and human oversight run through all three — built for the UAE’s real regulatory picture, which is the federal PDPL onshore and the separate DIFC and ADGM regimes, not one rule for everyone.

Assess your readiness → How the three stages work

2031National AI Strategy

Abu DhabiGraduate AI university & Falcon models

PDPLaware by design

How we work

Assess. Enable. Transform.

Three stages, in order. Nothing starts before the measurement, because without a baseline every improvement afterwards is an assertion.

Assess

Your executive team and your managers each score the organisation on ten dimensions. Two numbers come back — readiness, and how that reads against the UAE’s National Strategy for AI 2031 — and the gap between them. Alignment is derived from what the organisation actually does, never self-graded.

Run the AI-Ready Index →

Enable

Your people learn to judge AI output, not just prompt it — when a task suits AI, what data may go into it, which tool is approved, how to verify before acting, and who owns the decision afterwards. Assessed, written in their own words, and recorded against a named person and a date.

See the certification →

Transform

We rebuild the work itself — the manual re-keying, the chasing, the reports assembled by hand — with the people who now understand what they are supervising. Capability first, automation second, because an automated process nobody can oversee is a liability, not an asset.

See process engineering →

Running through all three

GovernanceWho decides, who approves, and what is written down before a tool is used.

TrustDubai’s own AI principles ask for systems that are fair, accountable, transparent and explainable. We teach people to ask for exactly that.

SecurityWhat may and may not be put into a tool — and, in the DIFC, evidence that personal data is processed only for human-defined purposes.

Human oversightDIFC Regulation 10 requires evidence of the point at which a human is brought in where an outcome could be unfair. Someone has to be able to do that job.

Dubai’s AI Ethics Principles are expressly voluntary and enforced by self-assessment. DIFC Regulation 10 is binding law. ADGM has binding automated-decision rules but no AI-specific framework. Onshore, the federal PDPL applies. Anyone who tells you “UAE law requires X” has not read all four.

Why now · the UAE set the pace on AI

The national ambition is set. The gap is people who can judge the output.

The UAE has a National AI Strategy targeting 20% of non-oil GDP from AI by 2031, the world’s first Minister of State for AI, and a federal data protection law already in force. The infrastructure is not the constraint here — the constraint is teams who can tell a good AI answer from a confident wrong one.

2031

UAE National Strategy for Artificial Intelligence — targeting a 20% AI contribution to non-oil GDP.

First

The world’s first Minister of State for AI, appointed in 2017 — now covering AI, digital economy and remote work.

MBZUAI

A graduate AI research university in Abu Dhabi, plus Falcon, an open-weight model family built at the Technology Innovation Institute.

Law 45

Federal Decree-Law No. 45 of 2021 on Personal Data Protection, alongside national AI ethics guidelines.

Two ways we help UAE organisations

Learn to think with AI. Then let us build the AI that works for you.

🎓 AI Academy

Your team, fluent and safe with AI

Six core modules and a sector-specific Module 7 that teach your people to use AI accountably — built around our decision framework, the Funda Five™ (Task → Data → Tool → Trust → Human). Taught for UAE organisations, with a dedicated module on the UAE's Personal Data Protection Law.

Explore the Academy →

⚙️ Process Engineering

We map your business, then build the AI that runs it

Custom AI agents, automations and dashboards for the work that eats your team's time — payment reconciliation, customer onboarding, trade documentation, reporting. We own the outcome end to end.

See what we build →

AI Academy · for the UAE

AI literacy your people can actually use on Monday.

We don't teach tools — we teach judgement. Your team learns to decide when to trust AI, what data is safe to give it, and where a human must stay in the loop. Every module is applied to the work of logistics, real estate, hospitality, financial services and public-sector teams.

Funda Five™ — an EmriVersal Ai framework

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The Funda Five™

Our universal decision framework — Task, Data, Tool, Trust, Human. The same rigour global firms use, taught for the UAE workplace.

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Real, documented cases

From a government AI policy draft with fabricated citations to a credit-scoring bias audit — real AI failures, worked through against UAE law.

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Built around UAE law

A dedicated module on the UAE's Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and the national AI ethics guidelines — so your team knows what the law expects before using AI.

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Certified & cohort-based

Self-paced modules plus live facilitated cohorts for teams — assessed against 18 real competencies, not a quiz.

See the curriculum Free AI Readiness Assessment

Local pricing (AED) and cohort dates for the UAE are arranged through your EmriVersal Ai contact below.

Process Engineering · for the UAE market

the UAE runs on trade, tourism and enterprise. Too much of it runs by hand.

We map how your business actually works, find where your team loses the most time and money, and build the AI agents and automations that take that load off — so you scale without scaling headcount. We start where the pain (and the ROI) is biggest in the UAE:

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Payment & settlement reconciliation

Auto-reconcile card, bank and payment-gateway settlements against your books, flag mismatches, and cut hours of daily manual matching to minutes.

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Trade & customs documentation

Bills of lading, certificates of origin and customs declarations checked and prepared by agents — for the ports, free zones and re-export trade the UAE runs on.

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SME credit & onboarding

AI-assisted KYC, document checks and credit scoring so you can safely serve the thin-file majority — the gap traditional credit checks still leave open.

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Fintech & remittance back-office

Transaction monitoring, compliance checks and reporting automation for money-movement businesses that live and die by accuracy.

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Public service & NGO delivery

Intake forms, case triage and reporting agents for high-volume citizen and beneficiary services — more people served, same team.

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Trade & import operations

Invoice and PO processing, customs documentation and supplier follow-ups — automated for the UAE's importers and distributors.

How we work — land small, prove it, expand

1. AI Opportunity Scan

Free. We find your highest-value workflow to automate — no obligation.

2. Fixed-scope build

One high-pain workflow live in weeks, at a fixed price. You de-risk; we own delivery.

3. Managed AI

We run it, monitor it and improve it — a monthly partnership, not a hand-off.

Book your free AI Opportunity Scan → How pricing works

Builds are quoted in UAE dirhams (AED) after your free scan. We price on the outcome, not on hours.

the UAE in action · real signals, real momentum

AI is already working in the UAE. We help you join in — safely.

MBZUAI and Falcon

Abu Dhabi · Research

MBZUAI, a graduate AI research university, and Falcon — an open-weight model family built at the Technology Innovation Institute.

UAE Cabinet

Government · April 2026

A framework to run 50% of federal government sectors, services and operations on agentic AI within two years.

80,000 federal staff

Government · May 2026

The largest training programme in UAE government history, building agentic AI skills with MBZUAI.

Ajman Government

Public services · July 2026

The first UAE government to renew a trade licence using agentic AI, coordinating approvals across departments.

DIFC

Financial services · H1 2026

1,933 AI, FinTech and innovation firms, up 39% in a year.

National AI Strategy 2031

Policy · MBZUAI, Abu Dhabi

Government-backed roadmap and computing investment — the tailwind behind every UAE organisation's AI decision this decade.

Trust & compliance · the UAE's Personal Data Protection Law

AI that respects UAE law — and your customers' data.

Under the UAE's Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), the organisation that collects personal data stays responsible for it — no matter which AI tool or vendor processes it. With the UAE’s Personal Data Protection Law in force and national AI ethics guidelines alongside it, getting this right is business-critical.

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You stay the data controller

We teach your team what data is safe to put into AI tools — and what isn't — so a convenient shortcut never becomes a breach.

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Human in the loop

The "Trust" and "Human" steps of the Funda Five™ build accountability into every AI decision — exactly what the incoming Bill expects.

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Built to the local standard

Every automation we build is designed around the PDPL from day one — data handling, consent and audit trails, not bolted on later.

Assess. Enable. Transform.

AI capability you can evidence.

the UAE is building AI. Build with it.

Assess. Enable. Transform.

EmriVersal Ai in 90 seconds

Train your people to think with AI — then build the AI that runs your work.

The national ambition is set. The gap is people who can judge the output.

Learn to think with AI. Then let us build the AI that works for you.

AI literacy your people can actually use on Monday.

the UAE runs on trade, tourism and enterprise. Too much of it runs by hand.

AI is already working in the UAE. We help you join in — safely.

AI that respects UAE law — and your customers' data.

Ready to build your AI advantage in the UAE?